BRAND IDENTITY DESIGN | WEBSITE DESIGN
S&J INTEGRATED WELLNESS
PROJECT DETAILS
This Brisbane-based pilates and wellness studio offers movement, mindfulness, and community in a beautifully curated space. With a growing client base and an evolving vision, the studio had outgrown its original branding and name. The business was ready for a more elevated, cohesive identity that reflected where they were headed — not just where they began.
The Ask
The studio came to me looking for a complete brand refresh — a new name, a new look, and a digital presence that felt modern, calm, and confident. They also needed printed materials to support their in-studio experience, new signage for their shopfront, and an updated website that made it easy for clients to view the timetable and book classes.
THE SOLUTION
I delivered a full Brand Identity Package, beginning with a strategy-led naming process and visual direction that felt aligned with their refreshed purpose. We created a brand identity that felt clean, warm, and welcoming — reflecting the studio’s commitment to wellbeing and community.
I also designed custom business cards, printed timetables, and all-new storefront signage to bring the brand into the physical space. A custom-built WordPress website was developed with integrated class bookings and mobile responsiveness. To support consistency online, I provided a set of branded social media templates, giving their team the tools to show up confidently across platforms.
