BRAND IDENTITY DESIGN | PRODUCT PHOTOGRAPHY
SALT BODY BAR
PROJECT DETAILS
SALT Body Bar was founded by Madi Napper, a beauty industry professional with over eight years of experience across various salons and her own home-based studio. After years of refining her craft, Madi was ready to create a space that reflected her vision — a salon that felt calm, luxurious, and welcoming, while still being accessible and grounded. SALT Body Bar brings together modern beauty services with a day spa feel, all tucked into a thoughtfully curated space.
The Ask
Madi approached me to help her build the SALT Body Bar brand from the ground up. She needed a brand identity that captured the feeling of quiet luxury, while still reflecting her warm, down-to-earth approach. The project also required supporting collateral — from print design to social media templates — as well as professional product photography to elevate her new brand and ensure visual consistency across all touchpoints.
THE SOLUTION
I created a minimal and calming brand identity, using white space and texture to achieve a fresh, spa-like aesthetic. The colour palette featured olive greens, soft blues, and subtle pops of pink, used sparingly to guide attention and create balance. Textured paper backgrounds and organic shapes added warmth and depth to the visuals, keeping the brand approachable while still feeling refined.
To support her online presence, I designed a cohesive suite of social media templates and provided hands-on training so Madi could confidently manage her content going forward. We also developed printed materials including price lists, flyers, gift vouchers, and business cards, all designed to carry her brand identity consistently throughout the client experience.
To round out the project, I captured a collection of high-quality product photographs, giving her the assets needed to showcase her retail range and strengthen her visual storytelling across platforms.
