BRAND IDENTITY DESIGN | WEBSITE MOCKUP | APP PROTOTYPE
BE KINDER CO.
PROJECT DETAILS
Be Kinder Co. is a kindness-focused lifestyle brand and subscription service built around the idea that being kinder — to yourself, others, and the planet — starts with small, intentional actions. Customers can subscribe to receive monthly or quarterly Kindness Boxes filled with thoughtful, conscious products from businesses who share the same values. More than just a subscription, Be Kinder Co. is a growing hub for like-minded individuals, offering access to a digital community, a custom app, and their signature Be Kinder Pod (podcast).
Rooted in connection and conscious living, Be Kinder Co. aims to showcase products and partnerships that support self-care, ethical business, and environmental awareness — making it easy to shop and live with kindness at the core.
This business is currently still in the process of development.
The Ask
We needed a brand identity that was minimal, calm, and organic — something that felt grounded, trustworthy, and inviting, while appealing to an audience seeking both style and substance.
The business also required a flexible design system that could grow alongside their digital plans — including a subscription platform, an app, and eCommerce functionality. With collaboration at the heart of their model, it was important that the brand also left space to uplift other brands and feel cohesive across future touchpoints.
THE SOLUTION
I created a brand identity that reflects Be Kinder Co.’s core values — simple, intentional, and natural. The visual direction centred around minimalist design, earthy tones, and soft typography to evoke a sense of calm, trust, and care. The branding was designed to balance self-care and sustainability, with flexibility across packaging, print, and digital.
The project also included visual planning for an intuitive subscription-based platform, with scope for future development of a branded mobile app.
From initial brand discovery to digital strategy, this project set a strong foundation for Be Kinder Co. to connect with conscious consumers and build a brand centred on kindness in action.
